Many e-commerce brands may appear large and well-established, but in reality, they don’t manufacture their own products. Instead, they simply put their brand logo on products that are produced and supplied by third-party manufacturers. This is what we’re focusing on today: White Label products. This model allows businesses to concentrate on brand building and marketing, while outsourcing the complex manufacturing process to specialized producers. What’s even better is that white label products can be applied across almost every category—from beauty and food to software and home goods—offering considerable profit margins. What is White Label?  White label basically means taking a product that’s already mass-produced by someone else, slapping your own brand and packaging on it, and then selling it as your own. Think of it like buying a “semi-finished” product and turning it into your own “star product.” But don’t confuse it with Private Label—they’re not the same. Private label products are made specifically for your brand, and only you can sell them. White label products, on the other hand, are ready-made and available for anyone to rebrand and sell. Here’s a simple example: Let’s say you want to sell hand sanitizer.If you go the white label route, you just need to find a supplier who already makes hand sanitizer. You get the product, put your logo on it, change the packaging a bit, and boom—you can start selling it online or in physical stores.If you choose the private label route, you’ll need to work with a manufacturer to create a unique formula, custom bottle design, and exclusive packaging—making it a product only you can sell. That way, competitors can’t offer the same thing. The beauty of white label is […]

Are you thinking about starting an online business but feel stressed over renting warehouses, stocking products, and spending a lot of money upfront? Don’t worry, there’s a solution called dropshipping. It’s perfect for beginners! With this model, you won’t need to worry about inventory or making big investments. You can easily start your business without the hassle. What is Dropshipping? Dropshipping is a popular fulfillment method for cross-border sellers. It’s a straightforward process: sellers showcase products on their website, and once an order is placed, they buy the item from a supplier who ships it directly to the customer.This efficient model allows sellers to avoid the hassle of managing inventory while offering a seamless shopping experience to their customers.The diagram below clearly illustrates this process. Although dropshipping has been around for less than a decade, it has grown rapidly. This is clearly reflected in the stock price growth of Shopify. In May 2015, Shopify’s stock price was less than $30, but by its peak in February 2020, it had skyrocketed to an astonishing $531.22. In less than five years, the stock price surged nearly 19 times—an incredible leap! From Shopify’s stock price growth chart, it’s clear that dropshipping has been booming in recent years. Dropshipping mainly involves three parties: the customer, the dropshipper, and the suppliers. Let’s focus on introducing the two roles that might be less familiar—dropshippers and dropshipping suppliers. What is a Dropshipper? A dropshipper is an individual or business engaged in dropshipping operations. In the dropshipping business model, the dropshipper runs an online store. When a customer places an order, the dropshipper forwards the order details to a supplier, who then ships the product directly to the […]

What is Shopify?  Simply put, if you compare Amazon to a “buyer’s paradise”, then Shopify is a “seller’s little helper”. It is a platform that specializes in providing sellers with one-stop independent website building services, there is no high threshold, even if you are a zero-code white, you can easily use its tools to build a professional independent website. If you still think it sounds a bit abstract, why don’t you just go ahead and try it? Sign up for a free Shopify account, open the backend for a spin, or even build a small website yourself to get a first-hand feel for its site-building process, and you’ll be enlightened. Even better, Shopify offers a 14-day free trial for new users, so you don’t have to pay a dime! Moreover, it has a multilingual backend, which greatly reduces the difficulty of use, especially for global users, and makes the operation smoother and more intimate What is the Sales Funnel?  To put it simply, a Sales Funnel is a tool used to understand how a prospect behaves and thinks at each stage of the buying journey. Sound a bit theoretical? No problem, I’ll break it down for you: it’s like a “sieve” that sifts through a lot of passing traffic to find the customers who will actually buy. This thing is very critical to both online and offline business, after all, to understand the psychology of the customer in order to use the right method, say the right words, and finally make money. For example, on an independent website (whether it’s built with Shopify or WooCommerce), the sales funnel is more like a magical “cash cow”. It helps you “process” the […]