Dropshipping is a retail model that allows merchants to sell products without holding inventory, making it a popular e-commerce approach, especially for entrepreneurs looking to enter the market with low upfront costs. The core advantage of dropshipping lies in eliminating inventory management, enabling businesses to operate online with minimal initial investment. For merchants interested in entering the European market, Portugal stands out as a high-potential destination with several unique advantages. Here’s a detailed look at why Portugal is an ideal market for dropshipping.      Why Portugal is an Ideal Destination for Dropshipping Business   1. A Large Consumer Base with Significant Purchasing Power   Portugal’s e-commerce market is rapidly expanding, boasting approximately 5.34 million active online shoppers and an annual online spending total of $4.98 billion, with an impressive per capita spending of around $934. This high frequency of online shopping and robust purchasing power demonstrates the immense potential of Portugal’s consumer base, providing a strong foundation for dropshipping businesses to quickly attract customers. Additionally, 38.7% of Portuguese online shoppers make purchases via mobile devices. The widespread adoption of mobile shopping offers dropshippers a valuable channel to reach their target audience. By optimizing mobile-friendly websites or developing dedicated apps, dropshipping businesses can easily engage mobile consumers and boost conversion rates.   2. A Reliable Financial and Payment System   A successful dropshipping business relies on convenient payment methods. In Portugal, consumers primarily use international debit cards (82.9%) and credit cards (33.6%) for payments, indicating a mature and reliable payment ecosystem. The high rate of credit card usage ensures that dropshipping merchants face fewer payment restrictions, enhancing the payment experience and encouraging repeat purchases. Furthermore, the prevalence of international payment […]

Many foreign traders are using LinkedIn as a social platform to a greater or lesser extent, but everyone uses it in a different way and in a different depth. Some people use it as a tool to analyse customer information, some people use it to promote and attract traffic, some people use it to find customers’ emails, and some people make it an efficient customer development tool. Today, I want to talk to you: how I make LinkedIn the secret of inquiry (order) production line, and how to make full use of LinkedIn to achieve the ultimate goal of developing foreign customers, marketing and promoting products. If you can follow my ideas and methods, and take care of your LinkedIn account, then soon you will be in the same state when you open LinkedIn every day: ● A rich source of clients through LinkedIn; ● A steady stream of valid enquiries; More importantly, you will have a ‘traffic pool’ of your own, which has sustainable value growth, and a persuasive and good personal brand image. An Introduction to LinkedIn Before the formal explanation, let’s first learn about LinkedIn: LinkedIn is dedicated to providing a communication platform to the world’s working professionals and assisting them to utilise their strengths and build exclusive connections. As a global professional social networking site, LinkedIn has more than 500 million members worldwide. Here you can easily build your professional image, gain business insights, expand your professional network and discover more career opportunities. We know that LinkedIn’s positioning is a professional social networking site, so we need to fit the positioning of LinkedIn to present ourselves, and know how to shape and present our professional attributes, […]

Should I focus on high-profit products or high-volume products? At first glance, the answer seems obvious. High margins sound attractive, while high sales volume feels safer. But in reality, dropshipping success rarely comes from choosing one extreme over the other. The most sustainable stores are built by sellers who understand how to balance profit margins and sales volume—and how that balance shifts depending on product type, traffic source, and business stage. This article breaks down the real economics behind dropshipping products, explains why many stores fail despite “good margins,” and shows how to select products that can scale without destroying cash flow, ad performance, or operational stability. 1. Understanding the Two Forces That Drive Dropshipping Revenue 1.1 Profit Margin: What You Earn Per Order Profit margin is usually calculated as: (Selling Price – Product Cost – Shipping – Transaction Fees – Ad Cost) = Net Profit High-margin products: Leave more room for advertising Absorb returns and refunds more easily Require fewer orders to be profitable But they often face higher resistance to purchase. 1.2 Sales Volume: How Many Orders You Generate Sales volume is driven by: Market demand Price sensitivity Ease of understanding the product Impulse-buy potential High-volume products: Move fast Generate social proof quickly Help stores look “alive” But they can suffer from thin margins and operational pressure. 2. Why Chasing Only High Margins Often Fails 2.1 The High-Margin Illusion Many beginners believe: “If I make $40 per sale, I only need a few orders a day.” In practice: High-margin products usually require stronger branding Conversion rates are lower Customer trust becomes a bigger barrier Without brand authority, expensive products are hard to scale. 2.2 Higher Prices Mean Higher […]