Don’t rush into running ads or building your website just yet. Because… you might end up as one of those 90%+ stores that don’t survive past 3 months. Yes, I’m talking about a failure rate over 90%. It sounds harsh, but that’s the reality. So why do so many stores shut down within just three months of launching? I’ve summed up 5 truly deadly reasons (and trust me, I’ve fallen into several of these traps myself). Picking Products Based on Feelings = Cold Sales Instead of Hot Orders  Many beginners in dropshipping pick products purely based on feelings. What kind of feelings? “I think this looks cool.” “It seems to be selling well on TEMU.” “An influencer just posted this recently; maybe it’ll go viral.” But here’s the problem — what you like doesn’t mean the market wants it. What you find appealing might just be a niche favorite with zero real demand. According to Shopify’s official 2024 report, stores that survive and make money rely heavily on data-driven product selection. It’s not guessing — it’s validating market demand with solid evidence. Some useful tools for product research: Google Trends: Check keyword popularity. Don’t list products nobody’s searching for. SellTheTrend / AliHunter: See what’s really selling well. Don’t work in a vacuum. TEMU Reviews: Don’t just look at sales volume; focus on negative reviews! Even if a product is hot, if reviews say “poor quality,” “big color differences,” or “slow shipping,” you’re basically stepping on a landmine. The advice is simple: Stop only browsing AliExpress best-seller lists. Use data tools to verify trends and find true winners, while keeping an eye on TikTok trending tags and TEMU review patterns. Products […]

Dropshipping is a flexible e-commerce model that allows you to run a business without holding inventory. Compared to buying and stocking products yourself, it has a lower barrier to entry and a faster startup time, making it the first choice for many entrepreneurs. TEMU, as a rapidly rising new platform, also offers fresh opportunities for dropshipping sellers. This article will guide you step-by-step on how to start dropshipping sales on TEMU, covering key practical points such as platform rules, product selection tips, pricing strategies, shipping coordination, and brand building. Why Choose TEMU?  TEMU is the cross-border e-commerce platform under Pinduoduo. Since its launch in 2022, it has quickly gained popularity in the US and European markets by focusing on “extreme cost-performance” and a “fully managed operation” model. In a short time, it has attracted a large number of overseas users, becoming one of the fastest-growing platforms in the cross-border e-commerce space. The core advantages of choosing TEMU include： Powerful Traffic Distribution System  TEMU borrows the “interest-based e-commerce” model from Pinduoduo, focusing on algorithmic recommendations like “You May Like” instead of relying on keyword rankings or store seniority. This means even new sellers and new products can get platform recommendations and quickly gain traction as long as the price is competitive and the product fits the platform’s style. Fully Managed Fulfillment  TEMU implements a “fully managed” model: sellers send their products to designated warehouses in China, and the platform takes care of everything else, including packaging, cross-border logistics, overseas delivery, and after-sales service. You don’t have to worry about complicated issues like international shipping, customer service, or returns, which greatly lowers the operational barrier. This is perfect for individual sellers, small teams, […]

Let’s be real—if you’ve done dropshipping, you’ve probably felt that soul-crushing moment when you burn through hundreds of dollars in ads, only to see barely a few “Add to Cart” actions in your dashboard. I’ve been there. I had a decent product, a solid landing page, and a pretty generous ad budget. But my ROI was stuck at 0.8—losing money every single day. Then I changed my approach. Instead of “selling a product,” I started telling stories using UGC-style ad copy and videos. The result? My ROI doubled—jumping from 0.8 to 1.7, and eventually peaking at 2.3. In this article, I’m going to break down exactly how I did it. No fluff, no theory—just real tactics that worked. What Was Wrong With My Previous Ads?  My old ads were a textbook example of “product-centric advertising”:Right off the bat — polished product photos, followed by three lines of copy about the features: looks great, portable, special price. Result?Lots of clicks, but barely any conversions. Why?Because me saying my product is awesome doesn’t hit as hard as a user saying: “Wow, I’ve been using this for a week and my sleep actually improved.” That kind of authenticity is what truly sells.  What Is UGC Advertising, and Why Does It Work So Well? UGC (User-Generated Content) refers to content created by real users—things like unboxing videos, everyday product reviews, or casual “selfie-style” testimonials. Why is UGC so effective? 1. It reduces buying anxietyNo matter how beautiful your models are or how polished your set is in a traditional ad, most regular people look at it and think: “Well, that’s not me.”But UGC feels different. The person in the video might be wearing pajamas, […]

These past few years, whether you’re scrolling through TikTok, watching YouTube, or browsing Reddit, you can’t miss people talking about “Dropshipping”—stuff like “zero inventory startups,” “passive income,” or “hundreds of orders a day,” all hyped up to get your blood pumping. But here’s the real question: Is dropshipping a legit money-making opportunity or just a cash-grab harvesting newbie sellers? Don’t rush to decide. Today, we’re going to tear off the filter for a brutally honest analysis—whether this business is worth your time and if it actually has a future. What Is Dropshipping?  Dropshipping (i.e. zero-inventory e-commerce) simply means you open an online store, sell other people’s products, and pocket the difference. No need to stock inventory, no need to handle shipping yourself—just a computer and an account, and you’re ready to go. The process is actually super simple. First, you set up a shop on Shopify, Shopee, or TikTok Shop, and list products you’ve found on Alibaba, 1688, or AliExpress. When someone sees your ad or video and likes what they see, they place an order in your store. You then take that order, go back to your supplier to place the same order, and the supplier ships the product directly to your customer—without you ever touching the item. For example, a customer buys a pair of pants in your store for $39.99. You then order it from AliExpress at a cost of $15 plus $5 shipping, so you net $20 on that sale (of course, you still have to deduct your ad spend and other miscellaneous costs). Sounds pretty sweet, right? A lot of people get hooked on this model and think it’s the “ultimate light-startup”: no purchasing stock, […]

Doing dropshipping? Then you probably fear two things the most: blindly picking products and burning ad money with zero conversions. Sound familiar? You see a “viral product” blowing up on TikTok, jump on the hype train, order inventory, list it on Shopify—and then boom, ad spend goes up, traffic comes in, but conversions? Gone like smoke. In the end, you’re left quietly shutting down your store. Today, we’re going to break down product selection into a clear, data-driven process—quantifiable, repeatable, and actually effective. Specifically, we’ll evaluate products based on: • Market Demand • Profit Margin • Shipping Friendliness • Competitive Landscape • Repurchase Potential Only by doing this can you cut through the noise and find the real money-makers—instead of getting swept up in trends and stuck with unsellable inventory. Conclusion: 5 Must-Have Criteria for Dropshipping Products  When it comes to dropshipping, product selection is the absolute foundation. Whether a product can actually make money usually comes down to a few key factors. I’ve laid out 5 hardcore criteria to help you quickly judge: is this product really worth your ad spend and time? Criteria Requirement Why It Matters Market Demand Search volume and sales are growing If no one’s buying, conversions are just wishful thinking Profit Margin Profit margin ≥ 30% If you can’t cover ad spend, you won’t survive Shipping Friendly Weight < 2kg, small in size Faster, cheaper shipping, lower return risks, and better customer experience Not Brand Dominated No overwhelming brand monopoly Gives new sellers a chance—otherwise you’ll be crushed by giants Low Repurchase Dependence Can profit from one-time sales Focus on new customer conversions; repurchase is a bonus, not a lifeline 1. Market Demand: No […]

Are you still struggling with having no followers or resources, yet hoping to make some extra cash through product promotion? Worried about not having time to shoot videos, no inventory on hand, and no idea where to start? Don’t worry—now with the combo of AI-generated videos and dropshipping, even with zero followers and zero stock, you can become an influencer and effortlessly generate passive income. In this article, I’ll walk you through the key points and help you get clear on: ● Why is AI video + dropshipping the best combo for selling without followers?● How can you use AI tools to quickly create high-quality short videos?● How to choose the right products and set up a dropshipping store?● At the zero-follower stage, how can you run content operations and drive targeted traffic to start making money fast? By the end of this article, you’ll know exactly how to start from scratch and build your own automated product promotion system using AI and dropshipping. Why AI Video + Dropshipping Is the Perfect Combo? You’re probably already familiar with the traditional influencer model: spend months building a fan base, shoot tons of creative content, stock up on inventory, handle shipping, deal with returns… It’s time-consuming, resource-heavy, and incredibly risky—one wrong move and you’re out a ton of money. Many people give up before even starting because the barriers are just too high. But the combination of AI-generated videos and dropshipping breaks through all those limitations. It’s practically a tailor-made money machine for beginners with zero followers: AI-Generated Videos: No Camera, No Face, No Problem Creating traditional videos requires gear, space, makeup, styling—you name it. But with AI video tools, all you […]