Let’s be real—if you’ve done dropshipping, you’ve probably felt that soul-crushing moment when you burn through hundreds of dollars in ads, only to see barely a few “Add to Cart” actions in your dashboard. I’ve been there. I had a decent product, a solid landing page, and a pretty generous ad budget. But my ROI was stuck at 0.8—losing money every single day. Then I changed my approach. Instead of “selling a product,” I started telling stories using UGC-style ad copy and videos. The result? My ROI doubled—jumping from 0.8 to 1.7, and eventually peaking at 2.3. In this article, I’m going to break down exactly how I did it. No fluff, no theory—just real tactics that worked. What Was Wrong With My Previous Ads?  My old ads were a textbook example of “product-centric advertising”:Right off the bat — polished product photos, followed by three lines of copy about the features: looks great, portable, special price. Result?Lots of clicks, but barely any conversions. Why?Because me saying my product is awesome doesn’t hit as hard as a user saying: “Wow, I’ve been using this for a week and my sleep actually improved.” That kind of authenticity is what truly sells.  What Is UGC Advertising, and Why Does It Work So Well? UGC (User-Generated Content) refers to content created by real users—things like unboxing videos, everyday product reviews, or casual “selfie-style” testimonials. Why is UGC so effective? 1. It reduces buying anxietyNo matter how beautiful your models are or how polished your set is in a traditional ad, most regular people look at it and think: “Well, that’s not me.”But UGC feels different. The person in the video might be wearing pajamas, […]

These past few years, whether you’re scrolling through TikTok, watching YouTube, or browsing Reddit, you can’t miss people talking about “Dropshipping”—stuff like “zero inventory startups,” “passive income,” or “hundreds of orders a day,” all hyped up to get your blood pumping. But here’s the real question: Is dropshipping a legit money-making opportunity or just a cash-grab harvesting newbie sellers? Don’t rush to decide. Today, we’re going to tear off the filter for a brutally honest analysis—whether this business is worth your time and if it actually has a future. What Is Dropshipping?  Dropshipping (i.e. zero-inventory e-commerce) simply means you open an online store, sell other people’s products, and pocket the difference. No need to stock inventory, no need to handle shipping yourself—just a computer and an account, and you’re ready to go. The process is actually super simple. First, you set up a shop on Shopify, Shopee, or TikTok Shop, and list products you’ve found on Alibaba, 1688, or AliExpress. When someone sees your ad or video and likes what they see, they place an order in your store. You then take that order, go back to your supplier to place the same order, and the supplier ships the product directly to your customer—without you ever touching the item. For example, a customer buys a pair of pants in your store for $39.99. You then order it from AliExpress at a cost of $15 plus $5 shipping, so you net $20 on that sale (of course, you still have to deduct your ad spend and other miscellaneous costs). Sounds pretty sweet, right? A lot of people get hooked on this model and think it’s the “ultimate light-startup”: no purchasing stock, […]

Doing dropshipping? Then you probably fear two things the most: blindly picking products and burning ad money with zero conversions. Sound familiar? You see a “viral product” blowing up on TikTok, jump on the hype train, order inventory, list it on Shopify—and then boom, ad spend goes up, traffic comes in, but conversions? Gone like smoke. In the end, you’re left quietly shutting down your store. Today, we’re going to break down product selection into a clear, data-driven process—quantifiable, repeatable, and actually effective. Specifically, we’ll evaluate products based on: • Market Demand • Profit Margin • Shipping Friendliness • Competitive Landscape • Repurchase Potential Only by doing this can you cut through the noise and find the real money-makers—instead of getting swept up in trends and stuck with unsellable inventory. Conclusion: 5 Must-Have Criteria for Dropshipping Products  When it comes to dropshipping, product selection is the absolute foundation. Whether a product can actually make money usually comes down to a few key factors. I’ve laid out 5 hardcore criteria to help you quickly judge: is this product really worth your ad spend and time? Criteria Requirement Why It Matters Market Demand Search volume and sales are growing If no one’s buying, conversions are just wishful thinking Profit Margin Profit margin ≥ 30% If you can’t cover ad spend, you won’t survive Shipping Friendly Weight < 2kg, small in size Faster, cheaper shipping, lower return risks, and better customer experience Not Brand Dominated No overwhelming brand monopoly Gives new sellers a chance—otherwise you’ll be crushed by giants Low Repurchase Dependence Can profit from one-time sales Focus on new customer conversions; repurchase is a bonus, not a lifeline 1. Market Demand: No […]

Are you still struggling with having no followers or resources, yet hoping to make some extra cash through product promotion? Worried about not having time to shoot videos, no inventory on hand, and no idea where to start? Don’t worry—now with the combo of AI-generated videos and dropshipping, even with zero followers and zero stock, you can become an influencer and effortlessly generate passive income. In this article, I’ll walk you through the key points and help you get clear on: ● Why is AI video + dropshipping the best combo for selling without followers?● How can you use AI tools to quickly create high-quality short videos?● How to choose the right products and set up a dropshipping store?● At the zero-follower stage, how can you run content operations and drive targeted traffic to start making money fast? By the end of this article, you’ll know exactly how to start from scratch and build your own automated product promotion system using AI and dropshipping. Why AI Video + Dropshipping Is the Perfect Combo? You’re probably already familiar with the traditional influencer model: spend months building a fan base, shoot tons of creative content, stock up on inventory, handle shipping, deal with returns… It’s time-consuming, resource-heavy, and incredibly risky—one wrong move and you’re out a ton of money. Many people give up before even starting because the barriers are just too high. But the combination of AI-generated videos and dropshipping breaks through all those limitations. It’s practically a tailor-made money machine for beginners with zero followers: AI-Generated Videos: No Camera, No Face, No Problem Creating traditional videos requires gear, space, makeup, styling—you name it. But with AI video tools, all you […]

In today’s fiercely competitive cross-border e-commerce landscape, advertising costs are soaring, and acquiring new customers is becoming increasingly expensive. If you’re a dropshipping seller looking to boost profits without blindly increasing your ad budget, then increasing your Average Order Value (AOV) is one of the most worthwhile optimization strategies you can invest in. This blog will break down in detail:● What AOV is and why it’s critical for profitability● 6 practical strategies to increase AOV● Tool recommendations and real case studies● Data references and actionable tips What is AOV?  AOV stands for Average Order Value. It refers to the average revenue generated from each customer order and is a key metric for evaluating your store’s profitability. The formula is quite simple:Total revenue during a given period ÷ Total number of orders = AOV For example, if your store made $10,000 in revenue this month from 200 orders, your AOV would be:$10,000 ÷ 200 = $50 That means, on average, each order brought in $50 of revenue. Why Increasing AOV Is Essential for Your Business  Increasing AOV is not just a fancy trick — it’s a key metric in e-commerce operations that directly impacts profit, efficiency, and sustainable growth. Here are four core reasons why you should focus on boosting your AOV right now. Increase Profit Without Raising Order Volume  First, increasing AOV means you can boost overall profit without needing to increase the number of orders. You don’t have to rely on “fake orders” or price wars to push volume — simply getting customers to buy a bit more each time will expand your profit margin. This is especially practical and direct leverage for sellers with inventory pressure or limited […]

Since their launch in 2006, Wix and Shopify have captured the attention of countless entrepreneurs — after all, who doesn’t dream of owning their own “digital store” without having to dance to the tune of Amazon or eBay’s endless rules? Wix, with its drag-and-drop simplicity and flashy templates, quickly became a favorite among small teams who love DIY and want unique, personalized pages. On the other hand, Shopify carved out a name for itself with its out-of-the-box usability, complete e-commerce workflows, and a powerful plugin ecosystem — perfect for sellers aiming to scale their business like pros. But when it comes down to it, which should you choose: Wix, the “creative design guru,” or Shopify, the “e-commerce powerhouse”? Don’t worry — I’ve got you. Below, I’ll break it down across five key factors 1.Ease of Use (Beginner-friendliness) 2.Cost Pressure (Pricing & Trial Policies) 3.Design Flexibility (Templates & Customization) 4.Feature Power (Core E-commerce Tools) 5.Growth Potential (App Ecosystem & 3rd-Party Integrations) With this simple, no-nonsense comparison guide — including a one-glance table to help you decide — you’ll know exactly what suits your needs. Who wins in the end? Stick around — I’ll give you a straight answer, no fluff. Wix Overview  Wix is an Israeli tech company founded in 2006, best known for its “no coding needed, what you see is what you get” website builder. As a versatile site creation tool, Wix can be used for a wide range of purposes — from blogs and business websites to online course platforms, booking systems, and e-commerce stores. In recent years, Wix has been steadily strengthening its e-commerce capabilities, launching a dedicated Wix eCommerce module that offers a full suite of […]