TikTok Product Research Playbook How to Use Tools to Track Viral Trends and Spot the Next Winning Product

In June 2025, DropSure was invited to participate in the China-Europe (France) Cross-Border E-Commerce Forum held in Paris, France. This event is a key exchange platform for the cross-border e-commerce ecosystem between China and France, gathering numerous e-commerce platforms, brands, logistics providers, and marketing agencies to jointly explore global e-commerce trends and China-Europe cooperation opportunities. As a leading global fulfillment platform, DropSure attended the forum as an exhibitor, actively showcasing our solutions in automated product selection, brand customization, and intelligent fulfillment. This was also a great opportunity to establish direct connections with more local French sellers and partners. At the Exhibition At the event, DropSure’s booth attracted a lot of attention. We demonstrated how the DropSure platform helps sellers operate efficiently without holding inventory—from one-click product selection to fast shipping, from branded packaging to customer experience. Every step is simplified yet professional, addressing the top concerns of cross-border sellers such as timeliness, cost, and service stability. Many French independent site sellers and market operation teams engaged in deep conversations with us, showing strong interest in DropSure’s efficient, transparent, and automated global fulfillment capabilities. Face-to-Face Communication Beyond the booth display, the DropSure team also participated in offline networking sessions extending from the forum, discussing topics including the development of the European market, consumer preferences, and localized supply chain services. Through these face-to-face interactions, we gained a deeper understanding of the real needs of French local e-commerce sellers and introduced them to DropSure’s customized logistics routes and localized service capabilities tailored for the European market. European Market Layout This trip to France was not only an opportunity to showcase our platform’s strengths but also a significant step in DropSure’s formal launch of […]

Have you noticed that almost every single working professional around you, especially those who are single, has a cat or a dog? For many, their “fur babies” come first—they eat better than their owners, have toys that are more advanced than any home entertainment system, and even sleep on custom-made beds! No wonder the pet economy has been booming over the past few years. The pet products market is practically a money-printing machine! Why Pet Products Are a Great Market to Enter    Have you noticed that almost every single working professional around you, especially those who are single, has a cat or a dog? For many, their “fur babies” come first—they eat better than their owners, have toys that are more advanced than any home entertainment system, and even sleep on custom-made beds! No wonder the pet economy has been booming over the past few years. The pet products market is practically a money-printing machine!     The Global Pet Market Is on Fire—Here’s What the Data Says!     Take a look at these numbers, and you’ll see just how explosive the pet market really is: • Singapore – The pet market reached $137.3 million in 2023 and is expected to grow further to $143.8 million in 2024, showing steady growth.   • Malaysia – The number of pet-owning households rose from 12% in 2018 to 18% in 2023. Even more impressive, online sales of pet products skyrocketed by 60% in 2022 compared to 2020, and pet-related discussions on social media increase by 30% every year!   • Australia – The pet industry exceeded AUD 10 billion in 2023, with pet food and supplies making up over 70% of the […]

Scaling Facebook advertising from a cold start to a predictable, profitable growth engine is one of the most valuable skills in modern performance marketing. But it’s also one of the most misunderstood. Many advertisers either over-optimize too early, burning through data without learning anything meaningful, or they scale too aggressively and collapse their performance. The real challenge is building a system—one that can survive uncertainty in the early phase and evolve into a stable, automated growth machine. This guide walks through a practical, real-world framework for taking Facebook ads from zero data to full-scale automation, with a focus on structure, testing methodology, creative systems, audience expansion, and scaling logic. 1. Understanding the Facebook Ads Lifecycle Before diving into tactics, it’s important to understand that Facebook ads don’t behave the same way at every stage of growth. A campaign evolves through four distinct phases: 1. Cold Start Phase This is where everything is unknown. No data, no stable CPA, no reliable audience signals. The algorithm is exploring. 2. Learning Phase Facebook begins identifying patterns in conversions and engagement. Performance is unstable but directional signals emerge. 3. Optimization Phase The system starts to stabilize. Winning audiences, creatives, and placements become clearer. 4. Scaling Phase You now shift from “finding what works” to “systematically expanding what works.” Most advertisers fail because they treat all phases the same. The strategy that works in scaling will destroy a cold campaign. 2. Building a Strong Cold Start Structure The cold start phase is about data acquisition—not profitability. Key Principle: Buy Data, Not Just Conversions At this stage, your goal is to collect: Conversion signals Creative engagement patterns Audience response data Cost benchmarks Not necessarily immediate ROI. […]