Struggling To Grow Your Ecommerce Business?

“People don’t buy what you do, they buy why you do it.” – Simon Sinek Ever wonder why certain brands stick with you, while others don’t? Let’s take Nike for example — it’s not just shoes when you hear that name, right? It’s about athletes testing their breaking point and overcoming hurdles. That’s brand storytelling— it’s the why behind Nike, not just the what. Then there’s Coca-Cola. Yes, they sell soda, but they are a story of joy, sharing and happiness. You’re not just purchasing a drink, you’re buying a dream. So, how can you establish that same connection with your customers? How can your brand stand out? That’s the power of brand storytelling. You’re not just selling products — you’re crafting a story that your customers want to be a part of. Let’s take a look at how it works and why it matters so much. What Is Brand Storytelling? Let’s break it down: brand storytelling is the process of creating emotional connections between your brand and your audience through a compelling narrative. It’s not just about product features—it’s about telling the story of your company’s history, mission, values, and purpose in a way that resonates with people. And here’s one big difference between content marketing and brand storytelling. Example: Content marketing, which where you create blog posts, videos, and social media content to educate, inform, or promote your products. Although content marketing can support the sharing of elements of your brand story, it’s inherently value- or sale-driven. On the other hand, brand storytelling focuses on creating a deeper, emotional connection with your audience. It’s about telling the story behind your brand—why it exists, what values it stands for, and […]

Thinking about starting your own business but stumped on how to begin? Enter dropshipping, the golden ticket you might be in need for. Essentially, this is a business model in which you sell products through an online store without having to hold any physical inventory of the products. E-commerce is growing fast and dropshipping in Australia, meaning many people who want to become entrepreneurs can jump right into it without as much risk. We will break it down for you step by step and show you just how dropshipping works Down Under. What Is Dropshipping? Source: Oberlo Ok, lets simplify what Dropshipping is. You own an online store — only you never have to touch any inventory. No bulky boxes, no dusty warehouses or anything like that. Per its title, an uneventful dream. This is what the whole dropshipping it totally about. Here’s the play-by-play: Firstly, you open up a shop. Establish an e-commerce shop so that your clientele can browse and shell out for anything they want. Then, your customer shop with you. Someone comes to your site and places an order… awesome right? Next, the manufacturer steps in(Your secret weapon aka a third party supplier). They take care of everything right form packing to shipping and bammmm —- your product gets delivered directly in the hands on your customer. And your role in all this? You are the masterhead in between taking commission of how much you charge your customers less how much customer charged by supplier. It is about as nimble and streamlined a business model as you can get. Forget about stocking inventory and packing boxes, or dealing with logistics. It needs to be strategic, it […]

In 2025, the e-commerce industry continues to grow rapidly, and Dropshipping and Print on Demand (POD) are two of the most popular business models. Many entrepreneurs often find themselves torn between the two when deciding which type of e-commerce store to start. So, what are the key differences? Which model is better for you? In this article, we will thoroughly compare these two business models, discuss their pros and cons, and help you make a well-informed decision. What is Dropshipping? Dropshipping is an e-commerce business model. The retailer doesn’t keep inventory. Instead, they team up with a supplier. When an order comes in, the supplier ships the products straight to the customers. In this model, the retailer focuses on sales and marketing while the supplier takes care of product manufacturing, inventory management, and shipping. For more details on dropshipping, check out our previous article on What is Dropshipping & How to Start. What is Print on Demand? Print on Demand (POD) is a custom e-commerce model where the retailer does not need to purchase large amounts of inventory upfront. Instead, products are printed and produced only when a customer places an order. This model is often used for custom items like T-shirts, mugs, posters, and more. It allows retailers to offer unique and personalized products without the need for upfront inventory investment. For more detailed information on Print on Demand, refer to our earlier article on What is Print on Demand? A Beginner’s Guide to the Growing?. Dropshipping vs Print on Demand: A Comparative Analysis Dropshipping Pros & Cons Print on Demand Pros & Cons   Dropshipping vs Print on Demand: A Comparative Analysis Which One Should I Choose? Instead […]