DropSure in Europe: Face-to-Face with French E-Commerce Sellers

In today’s thriving e-commerce environment, retailers face a crucial choice: choosing between direct shipping and dropshipping. The direct shipping model, by shipping products directly from suppliers to consumers, offers better product control and faster logistics, but it may come with challenges in inventory management and costs. Conversely, the dropshipping model, by entrusting order fulfillment to third-party suppliers, lowers initial investment and warehousing costs while expanding product variety, though it might affect profit margins and service quality. In 2025, retailers need to weigh the pros and cons of both models based on their resources, business objectives, and market demands to choose the strategy that best fosters sustainable growth. Direct Shipping: A Detailed Analysis  When you choose the direct shipping order fulfillment method, it means that you hold inventory on your own and ship products directly from your own warehouse or via a third-party logistics provider (3PL) to customers. Although this method requires a higher upfront investment, it can offer you higher profit margins and greater control over the customer experience. Direct Shipping Operation Process As a retailer, the direct shipping model requires you to begin with inventory management. You need to closely monitor market trends and consumer demand to ensure timely procurement and restocking. For example, if you run a clothing store, you must predict which styles will be popular based on seasonal changes, fashion trends, and historical sales data, and then purchase the corresponding inventory accordingly. When a customer places an order on your platform, the order information is transmitted directly to your warehouse management system. Here, the order is processed rapidly, including selecting the correct product, packaging, and preparing it for shipment. For instance, Amazon uses highly automated warehouses […]

Dropshipping has become a popular business model for entrepreneurs worldwide. With a small initial investment, you can sell products without handling inventory. This makes it an easy way to start a business. But how likely is it to succeed? And what separates successful dropshippers from those who struggle? In this blog, we’ll dive into the dropshipping success rate, why some businesses fail, inspiring success stories, and actionable steps you can take to ensure your own success. By the end, you’ll understand why platforms like DropSure can be game-changers for aspiring dropshippers. What’s the Success Rate for Dropshipping?   Lets start with the numbers. Research shows that the success rate for dropshipping ranges from 10% to 20%. In other words, only 1–2 out of 10 businesses achieve sustained profitability. While that number may seem low, it’s important to remember that success relies on the strategies and industries used. For example: Niche markets, such as eco-friendly products, personalized gifts, and pet accessories, often do better. They meet specific customer needs and trends. On the other hand, oversaturated markets like generic electronics face stiff competition, making it harder to stand out. Understanding these differences can help you make smarter choices about the products you sell and the audience you target. If you have access to data on successful products or niches, use it to guide your strategy. Why Do Dropshipping Businesses Fail?      Dropshipping offers flexibility and low upfront costs, but it’s not without its challenges. To avoid failure, you need to understand the common reasons businesses struggle in this model.   Ineffective Online Marketing Marketing is the backbone of dropshipping. Without strong advertising or a clear social media strategy, it’s hard to drive traffic to your […]

You’ve probably heard the saying: “Price = Cost × 2.” Sounds nice, doesn’t it?But anyone who’s done dropshipping knows — if you really follow that, you’ll basically end up eating dirt. This article will walk you through, step by step: where your profits actually go, and how to calculate a realistic pricing strategy to avoid the nightmare of “the more you sell, the more you lose.” The Cost Components of Dropshipping  Don’t fool yourself into thinking the cost is just what you pay on 1688, AliExpress, or Temu. The real cost = product price + shipping + fees + marketing expenses + returns/customer service + taxes + your own salary/profit expectations. Let’s break it down: Cost Item Example Data (Selling One T-shirt) Product Cost ¥20 (AliExpress cost) International Shipping ¥15 (ePacket or Yanwen small package) Platform Fees ¥5 (e.g., PayPal + Shopify transaction fees) Marketing Cost ¥30 (Facebook ad spend) Returns/After-sales Allocation ¥3 (average 1 return per 10 orders) Other Expenses ¥2 (Shopify subscription, domain, customer service, etc.) Total Cost ¥75 Note: This doesn’t include your profit expectations yet. How to Calculate Your “Bottom-Line Price”   Many people set prices on a whim: “The product cost is ¥30, so I’ll sell it for ¥60. That should be enough to make a profit.” But in dropshipping, this kind of pricing is basically suicidal. Your costs are much more than just the product price — you have shipping, advertising, platform fees, after-sales costs, and more. If you don’t calculate these clearly, you might think you’re making money on a sale, but in reality, you’re losing. So let’s get clear on a crucial concept — the bottom-line price. What is the bottom-line price?The […]