Dropshipping vs Print on Demand – Complete Guide for 2025

Before we get into the actual tactics, let’s make sure we understand what SEO really is. SEO stands for Search Engine Optimization, and in simple terms, it means: how to make your store or website easier to find on Google. The higher you rank in search results, the more likely you are to get organic traffic—people who find you by searching, without you spending a dime on ads. This is especially important for dropshipping. Unlike traditional stores that rely on foot traffic or returning customers, dropshipping relies almost entirely on online visibility. Whether people can find your store online basically determines whether you get any orders. Even with a tight budget, SEO can help you build a super cost-effective customer acquisition channel.As more and more people jump into the dropshipping game, just launching a store and waiting for customers to show up is no longer realistic. You need to treat SEO like your fishing rod—casting it out to actively catch traffic. But don’t get it wrong: SEO is not just about stuffing a few keywords. It’s a full strategy, and every part matters. For example: Picking the right keywords so people can actually find you; Clear website structure, so users instantly understand where to go; Valuable, authentic content—not random fluff; Fast-loading pages, so customers don’t get annoyed and leave; External links and social shares—those little “credibility points” that search engines notice.One thing that’s super easy to overlook: Don’t ignore small website issues. Even just a broken page or duplicated title can make search engines think your site is “unprofessional,” which tanks your rankings.Bottom line: SEO isn’t a one-trick hack based on keyword stuffing. It’s about holistic optimization—making your store both […]

Recently, Amazon Japan was ordered by the Tokyo District Court to pay a fine of 35 million yen (approximately 244,000 USD) and compensate the brand Excel Plan for its losses due to failure in effectively addressing counterfeit sales on its platform. This incident has raised widespread concern in the industry about the issue of counterfeit goods and serves as a wake-up call for sellers involved in dropshipping (cross-border e-commerce). Counterfeit Crisis: The Hidden Threat in the Supply Chain In this case, Excel Plan discovered counterfeit pulse oximeters on the Amazon Japan platform. These inferior products were sold at prices significantly lower than the genuine ones, severely affecting the brand’s market performance. Worse still, after receiving complaints, Amazon not only failed to take down the counterfeit goods promptly but also mistakenly removed the genuine products, causing Excel Plan to suffer heavy losses in just two months—from an initial sales figure of about 100 million yen to a dramatic drop to only around 610,000 yen. This incident serves as a reminder that counterfeit goods not only affect consumers’ purchasing experience but can also seriously harm the interests of brand owners and potentially expose platforms to legal risks. In dropshipping, sellers typically rely on third-party suppliers, making supply chain management crucial. The issue of counterfeit goods, especially in cross-border e-commerce, is not just a quality concern; it also involves multiple risks, including compliance and brand reputation. How to Avoid Counterfeit Issues in Dropshipping? Choose Reliable Suppliers  When selecting a dropshipping supplier, it is essential to choose one with a good reputation and legitimate qualifications. You can ensure the legality and quality of their products by reviewing certifications, past reviews, and product quality reports. […]

When the product crosses the border, across thousands of mountains to reach the hands of customers, this time the customer is considered to be a real experience of your products. The cost of transportation, logistics, etc., is also a considerable expense in your operation. In the end, how to fine-tune your budget? It all depends on the distribution strategy you choose. Today, let’s talk about those things in cross-border e-commerce shipping. Including shipping steps, including shipping steps, methods of product packaging, commonly used carriers, ways to reduce shipping costs, order tracking and insurance and customs declaration considerations, as well as the various delivery methods covered by the shipping strategy, to help you deliver your products smoothly and create a perfect customer experience. How to Handle Cross-Border Shipping Step 1: Design Packaging Materials  Your product may experience a “roller coaster” of bumps during the journey, so the packaging materials must be selected to resist shock, pressure and moisture. Of course, the packaging should not neglect the appearance. Printed on the packaging of your brand Logo, corporate colors and slogans, which not only allows customers to brighten up, but also enhance the brand’s style. Selection of materials, the outer box should be based on the size and weight of the product, cardboard boxes, corrugated boxes or plastic boxes can be. As for the lining material, bubble wrap, foam pads, padding these are good choices, can be soft wrapped products. For the design process, first measure the size and weight of the product and find out those parts that are easy to hurt. Then, draw a sketch of the package design, consider the appearance, printing and the proportion of environmentally friendly materials used. […]