Dropshipping vs Print on Demand – Complete Guide for 2025

Doing dropshipping? Then you probably fear two things the most: blindly picking products and burning ad money with zero conversions. Sound familiar? You see a “viral product” blowing up on TikTok, jump on the hype train, order inventory, list it on Shopify—and then boom, ad spend goes up, traffic comes in, but conversions? Gone like smoke. In the end, you’re left quietly shutting down your store. Today, we’re going to break down product selection into a clear, data-driven process—quantifiable, repeatable, and actually effective. Specifically, we’ll evaluate products based on: • Market Demand • Profit Margin • Shipping Friendliness • Competitive Landscape • Repurchase Potential Only by doing this can you cut through the noise and find the real money-makers—instead of getting swept up in trends and stuck with unsellable inventory. Conclusion: 5 Must-Have Criteria for Dropshipping Products  When it comes to dropshipping, product selection is the absolute foundation. Whether a product can actually make money usually comes down to a few key factors. I’ve laid out 5 hardcore criteria to help you quickly judge: is this product really worth your ad spend and time? Criteria Requirement Why It Matters Market Demand Search volume and sales are growing If no one’s buying, conversions are just wishful thinking Profit Margin Profit margin ≥ 30% If you can’t cover ad spend, you won’t survive Shipping Friendly Weight < 2kg, small in size Faster, cheaper shipping, lower return risks, and better customer experience Not Brand Dominated No overwhelming brand monopoly Gives new sellers a chance—otherwise you’ll be crushed by giants Low Repurchase Dependence Can profit from one-time sales Focus on new customer conversions; repurchase is a bonus, not a lifeline 1. Market Demand: No […]

“People don’t buy what you do, they buy why you do it.” – Simon Sinek Ever wonder why certain brands stick with you, while others don’t? Let’s take Nike for example — it’s not just shoes when you hear that name, right? It’s about athletes testing their breaking point and overcoming hurdles. That’s brand storytelling— it’s the why behind Nike, not just the what. Then there’s Coca-Cola. Yes, they sell soda, but they are a story of joy, sharing and happiness. You’re not just purchasing a drink, you’re buying a dream. So, how can you establish that same connection with your customers? How can your brand stand out? That’s the power of brand storytelling. You’re not just selling products — you’re crafting a story that your customers want to be a part of. Let’s take a look at how it works and why it matters so much. What Is Brand Storytelling? Let’s break it down: brand storytelling is the process of creating emotional connections between your brand and your audience through a compelling narrative. It’s not just about product features—it’s about telling the story of your company’s history, mission, values, and purpose in a way that resonates with people. And here’s one big difference between content marketing and brand storytelling. Example: Content marketing, which where you create blog posts, videos, and social media content to educate, inform, or promote your products. Although content marketing can support the sharing of elements of your brand story, it’s inherently value- or sale-driven. On the other hand, brand storytelling focuses on creating a deeper, emotional connection with your audience. It’s about telling the story behind your brand—why it exists, what values it stands for, and […]

Many e-commerce brands may appear large and well-established, but in reality, they don’t manufacture their own products. Instead, they simply put their brand logo on products that are produced and supplied by third-party manufacturers. This is what we’re focusing on today: White Label products. This model allows businesses to concentrate on brand building and marketing, while outsourcing the complex manufacturing process to specialized producers. What’s even better is that white label products can be applied across almost every category—from beauty and food to software and home goods—offering considerable profit margins. What is White Label?  White label basically means taking a product that’s already mass-produced by someone else, slapping your own brand and packaging on it, and then selling it as your own. Think of it like buying a “semi-finished” product and turning it into your own “star product.” But don’t confuse it with Private Label—they’re not the same. Private label products are made specifically for your brand, and only you can sell them. White label products, on the other hand, are ready-made and available for anyone to rebrand and sell. Here’s a simple example: Let’s say you want to sell hand sanitizer.If you go the white label route, you just need to find a supplier who already makes hand sanitizer. You get the product, put your logo on it, change the packaging a bit, and boom—you can start selling it online or in physical stores.If you choose the private label route, you’ll need to work with a manufacturer to create a unique formula, custom bottle design, and exclusive packaging—making it a product only you can sell. That way, competitors can’t offer the same thing. The beauty of white label is […]