Dropshipping from China – Complete Guide

In the field of cross-border e-commerce, the Dropshipping model is highly favored by small and medium-sized sellers because of the advantages of “zero inventory” and low cost. However, the lifeblood of this model – international logistics and tariff policy – is in unprecedented turmoil due to frequent changes in the Trump administration. In February 2025, the US tariff policy on small parcels from China was “changed on a dime”, which not only exposed the vulnerability of the global supply chain, but also sounded an alarm for Dropshipping practitioners relying on direct mail! So, what should sellers do next to deal with such policy changes? Is there a way to avoid the risk? How to maintain competitiveness without being dragged down? This article will give you some advice. Policy “Rollercoaster”: From Tax Increases to a 72-Hour Pause   Core Changes in Tariff Policy February 1st: Trump signed an executive order to cancel the “minimum threshold” tariff exemption for Chinese packages under $800 in value and imposed a 10% tariff on Chinese goods. February 7th: Due to a customs system breakdown and domestic pressure, Trump urgently halted the new policy, announcing the restoration of tax-free treatment until the U.S. establishes a “sufficient tariff processing system.” Chain Reactions of Policy Impact Logistics Breakdown: Within just three days of the new policy, over 1 million packages were backlogged at New York’s Kennedy Airport, forcing customs to release detained goods. The U.S. Postal Service even temporarily suspended receiving packages from China and Hong Kong, only to retract the decision within 24 hours. Cost Surge: If the policy continues, the tariff cost per package may increase by 25%-30%, directly squeezing the profit margins of dropshipping sellers. How […]

The increasing internal competition and the sharp decline in seller traffic have led many to seek new growth opportunities and channels. Recently, the American e-commerce platform Chewy announced that it is opening its doors to Chinese sellers, offering three cooperation models for sellers to choose from: Dropship, Procurement , and Import. Among these, the Dropship model is similar to Temu’s semi-managed model, where sellers are required to maintain inventory in the U.S., while Chewy sets the prices and handles logistics, with sellers only needing to supply the goods. Over the course of its development, the cross-border e-commerce industry has given rise to a variety of outbound models: from the initial policy regulation model, to later fully-managed platforms, independent sites/DTC, industrial cluster collaborations, and even comprehensive ecological outbound expansion. The approaches have become increasingly diverse as the market environment evolves. In response to the various outbound models prevalent in today’s cross-border e-commerce industry, we will compare and analyze the different models. Platform E-commerce Models For the majority of sellers, especially newcomers and beginners in the cross-border e-commerce industry, relying on third-party platforms such as Amazon, Temu, AliExpress, Shopee, and others is a common approach. These platforms provide essential traffic and infrastructure support. Let’s take Amazon and Temu as examples: Amazon Platform Model  To enhance the trustworthiness and visibility of your products, you can apply for A+ Content certification or establish a dedicated Brand Store. These features allow you to present your brand more professionally, potentially increasing conversion rates. However, these services are not free; you need to invest in them. Additionally, Amazon charges a referral fee, typically ranging from 6% to 15% of the product’s selling price, depending on the category. […]

Facebook advertising remains one of the most powerful digital marketing tools available today. With billions of active users across Facebook, Instagram, Messenger, and the broader Meta ecosystem, businesses of all sizes can reach highly targeted audiences, generate qualified leads, increase online sales, and build long-term brand awareness. Yet despite the platform’s advanced targeting capabilities and sophisticated optimization algorithms, many advertisers fail to achieve the results they expect. The reason is rarely the platform itself. More often, poor campaign performance stems from avoidable mistakes in strategy, audience targeting, creative development, budget allocation, campaign optimization, or performance analysis. Many businesses assume that running Facebook ads is as simple as launching a campaign and waiting for conversions. In reality, successful Facebook advertising requires careful planning, testing, data interpretation, and continuous refinement. Whether you’re a small business owner, an eCommerce entrepreneur, a marketing manager, or a digital advertising professional, understanding these common mistakes can help you improve campaign performance and maximize your return on investment. Let’s explore the 10 most common Facebook advertising mistakes and learn how to avoid them. Mistake #1: Choosing the Wrong Campaign Objective One of the most damaging mistakes occurs before an ad is even launched. Many advertisers select campaign objectives based on what sounds attractive rather than what aligns with their actual business goals. Facebook’s algorithm optimizes delivery according to the objective you choose. Common objectives include: Brand Awareness Reach Traffic Engagement Leads App Promotion Sales For example, if your goal is online purchases but you select a Traffic campaign, Facebook will prioritize users who frequently click links—not necessarily those who make purchases. As a result: Click-through rates may look good. Conversion rates remain poor. Advertising costs increase. Best […]