Dropshipping from China – Complete Guide

Whether you’re scaling your store or planning your first major sales push, the way you prepare in early November will determine your conversion rate, AOV, and overall profit.At DropSure, we’ve helped thousands of sellers get ready for peak season. Here’s a complete checklist to ensure your store is fully prepared for Black Friday and Cyber Monday.   Optimize Your Winning Products Early Don’t wait until the last week of November to choose your hero products. Look for:High demand + low competition Evergreen gifts (pet products, home gadgets, self-care) Fast shipping & stable inventory High margins or strong upsell potential   Focus on 3–5 main offers for your BFCM promotions. Then polish them with:Optimized titles Strong benefit-driven descriptions Clear product videos High-converting images   DropSure users can import products with one click and update product details directly inside the backend — saving days of manual editing.   Build Your BFCM Offer Stack Discount is just one piece of the puzzle. The sellers who crush BFCM use a full offer stack: Sitewide discount (10–25%) BOGO or bundle offer Free shipping threshold Free gift for orders above a certain amount Flash sale products with countdown timers   Your offer should pull customers toward higher AOV — not just lower prices.   Prepare Your Store Pages A clean, fast, trustworthy store converts better during BFCM traffic spikes. Check these items: Page speed optimized (especially on mobile) Simple navigation Product page CTA placed above the fold Trust badges, reviews, UGC visible Clear shipping & return policies   Add a Black Friday landing page so customers instantly know there’s a sale going on.   Strengthen Your Checkout & AOV Boosters During BFCM, your checkout must be […]

Let’s be real—if you’ve done dropshipping, you’ve probably felt that soul-crushing moment when you burn through hundreds of dollars in ads, only to see barely a few “Add to Cart” actions in your dashboard. I’ve been there. I had a decent product, a solid landing page, and a pretty generous ad budget. But my ROI was stuck at 0.8—losing money every single day. Then I changed my approach. Instead of “selling a product,” I started telling stories using UGC-style ad copy and videos. The result? My ROI doubled—jumping from 0.8 to 1.7, and eventually peaking at 2.3. In this article, I’m going to break down exactly how I did it. No fluff, no theory—just real tactics that worked. What Was Wrong With My Previous Ads?  My old ads were a textbook example of “product-centric advertising”:Right off the bat — polished product photos, followed by three lines of copy about the features: looks great, portable, special price. Result?Lots of clicks, but barely any conversions. Why?Because me saying my product is awesome doesn’t hit as hard as a user saying: “Wow, I’ve been using this for a week and my sleep actually improved.” That kind of authenticity is what truly sells.  What Is UGC Advertising, and Why Does It Work So Well? UGC (User-Generated Content) refers to content created by real users—things like unboxing videos, everyday product reviews, or casual “selfie-style” testimonials. Why is UGC so effective? 1. It reduces buying anxietyNo matter how beautiful your models are or how polished your set is in a traditional ad, most regular people look at it and think: “Well, that’s not me.”But UGC feels different. The person in the video might be wearing pajamas, […]

Recently, Amazon Japan was ordered by the Tokyo District Court to pay a fine of 35 million yen (approximately 244,000 USD) and compensate the brand Excel Plan for its losses due to failure in effectively addressing counterfeit sales on its platform. This incident has raised widespread concern in the industry about the issue of counterfeit goods and serves as a wake-up call for sellers involved in dropshipping (cross-border e-commerce). Counterfeit Crisis: The Hidden Threat in the Supply Chain In this case, Excel Plan discovered counterfeit pulse oximeters on the Amazon Japan platform. These inferior products were sold at prices significantly lower than the genuine ones, severely affecting the brand’s market performance. Worse still, after receiving complaints, Amazon not only failed to take down the counterfeit goods promptly but also mistakenly removed the genuine products, causing Excel Plan to suffer heavy losses in just two months—from an initial sales figure of about 100 million yen to a dramatic drop to only around 610,000 yen. This incident serves as a reminder that counterfeit goods not only affect consumers’ purchasing experience but can also seriously harm the interests of brand owners and potentially expose platforms to legal risks. In dropshipping, sellers typically rely on third-party suppliers, making supply chain management crucial. The issue of counterfeit goods, especially in cross-border e-commerce, is not just a quality concern; it also involves multiple risks, including compliance and brand reputation. How to Avoid Counterfeit Issues in Dropshipping? Choose Reliable Suppliers  When selecting a dropshipping supplier, it is essential to choose one with a good reputation and legitimate qualifications. You can ensure the legality and quality of their products by reviewing certifications, past reviews, and product quality reports. […]