Dropshipping from China – Complete Guide

In New Zealand, as online shopping becomes increasingly mainstream and the local environment continues to support small businesses, more and more entrepreneurs are turning their attention to Dropshipping—a low-cost, highly flexible e-commerce model. This business approach doesn’t require you to hold inventory or invest a large amount of startup capital. With just a computer and a stable internet connection, you can run your own online store from the comfort of your home. For Kiwis looking to build a side hustle or generate online income, it’s an especially attractive option. As long as you know how to select products that match market demand, and pair them with basic branding and marketing strategies, Dropshipping can become your gateway to carving out a spot in the competitive e-commerce space. In this article, we’ll walk you through how the business model works, the steps to setting up your store, and the key pros and cons—so you can confidently take your first step into New Zealand’s growing dropshipping landscape. What is Dropshipping? In New Zealand, dropshipping has become an increasingly popular online retail model, especially among aspiring entrepreneurs. The biggest appeal? You don’t need to purchase inventory upfront or hold stock—you can run a full-fledged online store from home without investing a large amount of capital. Compared to traditional retail, dropshipping has a much lower barrier to entry and offers greater flexibility, making it ideal for those with limited startup funds or people looking to build a side hustle while balancing work and family life. The process is straightforward: set up an online store (popular platforms include Shopify, WooCommerce, and even local sites like Trade Me), choose products from a supplier, and upload the product information […]

For years, marketers relied on a simple idea to measure performance: give 100% of the credit for a conversion to the final touchpoint before purchase. A customer clicks a paid search ad and buys a product? Paid search gets all the credit. A prospect opens an email and signs up? Email wins. This system, known as the “last-click attribution model,” dominated digital marketing for more than a decade because it was easy to understand, easy to measure, and easy to report. But modern consumer behavior has changed dramatically. Today’s buyers move across multiple devices, channels, platforms, and touchpoints before making decisions. They might discover a brand on social media, read reviews on Google, watch YouTube videos, join an email list, compare competitors for weeks, and finally convert through a branded search ad. In that journey, the final click is often just the last step—not the reason the customer converted. That’s why more companies are moving away from last-click attribution and adopting more advanced attribution models that better reflect how modern marketing actually works. This article explores: What attribution models are How last-click attribution became popular Why it’s now outdated The biggest flaws in last-click measurement Modern alternatives to last-click attribution Data-driven attribution strategies Multi-touch attribution frameworks Privacy-related attribution challenges How businesses should measure marketing performance today If your company still relies heavily on last-click reporting, this deep dive may completely change how you evaluate marketing success. What Is an Attribution Model? An attribution model is a framework that determines how credit for conversions is assigned across marketing touchpoints. In simple terms, attribution answers this question: Which marketing channels contributed to a sale or conversion? For example, imagine this customer journey: […]

Dropshipping has gained popularity as an easy entry point into e-commerce. Its appeal lies in low upfront costs, no inventory management, and the promise of flexibility. But is it truly the goldmine that marketers claim it to be? Dropshipping has some benefits, but it also comes with many challenges. These challenges can make it a tough choice for new entrepreneurs. In this blog, we’ll dive into eight reasons: Why Dropshipping Could Be a Significant Misstep. 8 Reasons Why Dropshipping Is A Bad Idea Low Profit Margins One of the most significant drawbacks of dropshipping is the razor-thin profit margins. Unlike traditional retail, where you can buy in bulk for discounts, dropshipping usually means buying single items. Retailers often sell these items at retail or near-retail prices. Now compare this to a traditional retailer who buys the same product in bulk at $5 per unit. They can sell it at $20 and enjoy a $12 profit after expenses. This big difference shows why dropshipping can be hard to grow. This is especially true if you want to make a lot of money. This is one of the main reasons why dropshipping is bad for many new entrepreneurs. It often does not provide the promised profits. High Competition Dropshipping’s low barrier to entry is both a blessing and a curse. Since anyone can start with minimal investment, sellers offering identical products have oversaturated the market. Let’s take Amazon as an example: – Search for a simple item like a “yoga mat” on Amazon. – You’ll find dozens of nearly identical listings, often undercutting each other by mere cents. This tough competition lowers prices. It makes it hard to stand out unless you […]